WTF is ‘shadow AI,’ and why should publishers care?

WTF is ‘shadow AI,’ and why should publishers care?

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Ivy Liu This article was provided as an exclusive preview for Digiday+ members, who were able to access it early. Check out the other features included with Digiday+ to help you stay ahead If I paid for ChatGPT Plus from my own pocket and used it to help me write this article, would my boss know — or care? That’s the question surrounding “shadow AI” — which refers to the use of AI tools at work that haven’t been formally approved by companies. The ongoing pressure to work faster, along with the proliferation of easy-to-use generative AI tools, means more editorial staff are using AI to complete tasks. And while using generative AI for minor tasks — like grammar checks, rewriting copy, or testing different headlines — falls into […]

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