C-suite leaders from three of the nation’s largest companies — United Airlines , Target and AT&T — said they are actively deploying generative artificial intelligence (GenAI) even with its imperfections because they want to grab onto opportunities at this seminal moment in technology that is reinventing business and society. Jason Birnbaum , chief information officer of United Airlines, compared the impact of GenAI to the 2007 unveiling of the iPhone, which completely changed how people conducted their digital lives. Since then, trillions of dollars of value have been created across industries and mobile transactions the likes of which no one could have anticipated. “We’re starting a similar journey” in AI, Birnbaum said during a panel discussion at SXSW 2025 in Austin, Texas. But Birnbaum said executives must be willing […]
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