The Future of AI-Driven Marketing: From “Wow” to “Now” Johnny Ward · Follow 4 min read · Just now Artificial Intelligence has evolved from a fascinating novelty to a fundamental business necessity. As we move into 2025, AI is poised to revolutionize marketing beyond just content generation and idea brainstorming. Companies that effectively integrate AI into their core marketing strategies will separate themselves from the competition, while those that hesitate will find themselves left behind. Currently, 63% of companies report using AI in marketing, but most are still stuck in pilot mode. The “Wow Phase” of AI in 2023 was about excitement and experimentation. In 2024, businesses entered the “How Phase,” running limited pilot programs to test AI’s viability. Now, in 2025, we enter the “Now Phase” — where […]
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