Not just management: how AI is changing designers’ careers Ihor Artiukhov · Follow 8 min read · Just now Summary The traditional design career path leads to management, but AI is reshaping this trajectory. Expert roles (IC/Principal Designer) are gaining value as AI automates routine tasks, making soft skills more critical. Tech giants like Meta and Google support IC career tracks, allowing designers to influence products without managing teams. Designers can now choose between leadership and deep expertise based on their strengths and goals. Traditional Career Path of a Designer For me, the traditional vision of a designer’s career growth has always been quite linear: junior designer → middle designer → senior designer → lead designer or another managerial position. This path seemed logical — with experience comes the […]
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