Amazon’s Echo was introduced in 2014. Amazon is set to unveil an AI-enhanced Alexa upgrade that could boost publisher exposure. Amazon is negotiating licensing deals with publishers for the new feature, people familiar told BI. Some publishers are banking on exposure via Alexa as traffic from other tech platforms has declined. Amazon is expected to unveil an AI-enhanced upgrade to its Alexa voice tech at an event in New York on Wednesday, and some publishers hope it will lead to broader exposure for their outlets. As part of the work behind the scenes, Amazon is hammering out licensing deals with publishers to showcase their news and information in the feature, two people familiar with the talks told Business Insider. They asked for anonymity to discuss private deals; their identities […]
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