CRO of 6sense , taking the guesswork out of efficient revenue growth with the power of AI and insights to uncover buyers already in market. Happy diverse entrepreneurs working on desktop computer in the office. AI has made it easier than ever to write and send lots of emails quickly. But quicker does not necessarily equal better. Without strategy or high-quality data, sellers and marketers risk churning out more of the same irrelevant, poorly timed content that buyers are already trained to ignore. Throughout my career, I’ve waged a one-woman battle against spam in the B2B go-to-market, and right now, in the age of AI-everything, it feels more urgent than ever. The way I see it, we’re at a fork in the road, and the road we choose will […]
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