Artificial Intelligence Consumer packaged goods industry leaders were tantalized by the potential of artificial intelligence well before ChatGPT 3.0’s November 2022 introduction. Combinations of GenAI and “traditional” rules-based machine learning suddenly promised to boost automation across a wide swath of CPG business processes while enabling sophisticated, AI-driven forecasting and analysis based on natural-language queries by nontechnical staff. It’s been more than two years since the dawn of the GenAI revolution. Where does the CPG industry stand with AI? And where does it look like it’s headed? SAP recently surveyed dozens of global CPG leaders to find out. They represented a diversity of segments (food and beverage, beauty care, household products, health and personal care, and durables, among others) and sizes, with annual revenues from $500 million to more than […]
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