Sustainability labelling in Fashion: Manipulating consumer engagement

Sustainability labelling in Fashion: Manipulating consumer engagement

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Sustainability labelling in Fashion: Manipulating consumer engagement From Firenze University Press Journal: Fashion Highlight University of Florence · Follow 2 min read · 1 hour ago — Ermanno Petrocchi, University of Macerata The concept of sustainability is ever more important in the fashion industry and has been playing an increasing role in consumers’ clothing purchasing decisions. This trend has been growing positively since the 1990s. However, despite such an increase in attention towards sustainability, mainly verged as environmental sustainability, only around 10% of the current clothing market is dedicated to sustainable fashion (Jacobs et al., 2018). Even if people express sensitivity to sustainability and show a growing interest in sustainable fashion, their purchasing decisions do not reflect this inclination (McNeill & Moore, 2015). The causes of this phenomenon are […]

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