Key Takeaways Syntilay is a new shoe brand created by serial entrepreneur Ben Weiss, advised by Reebok co-founder Joe Foster. Entrepreneur spoke with the pair regarding the launch of the company’s first product: a $150 pair of futuristic slides. Here’s how the two got into business and where they plan to go from here. In 1958, Joe Foster co-founded Reebok and helped grow the company to be worth $4 billion, he says , before exiting in 1991 . (Adidas bought Reebok for $3.8 billion in 2005 before selling it in 2021 .) Now the 89-year-old entrepreneur is helping launch a new high-tech shoe brand with slides that are fully 3D printed , meaning they are printed out, not assembled, from layer after layer of stacked plastic filament. It’s also […]
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