Your CMO, Not Your CTO, Should Lead AI Strategy

Your CMO, Not Your CTO, Should Lead AI Strategy

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AI needs to be everywhere—like electricity. And the CMO should be the master electrician. Meet the creative minds behind viral social media campaigns at Social Media Week , May 12-14 in New York City. Register now to save 35% on your pass . Two years after the launch of ChatGPT, the business world is finally waking up . This isn’t just another tech trend that VCs will throw money at while screaming “disruption”—one that may be gone in another year. AI is the new electricity. It will impact everything. Companies are fumbling in the dark, trying to figure out how to “AI” their business. So, who should lead their AI transformation? The default answer is, “Let’s give it to the CTO—they speak tech.” That makes sense, right? Wrong. IDC […]

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