FILE – Online customer reviews for a product are displayed on a computer on April 17, 2019 in New York.(AP Photo/Jenny Kane) Artificial intelligence (AI) tools that permit people to produce online reviews have put sellers, service providers and buyers in unfamiliar territory, public protection groups and researchers say. False, or fake, reviews have long appeared on many popular websites such as Amazon and Yelp. The reviews are often traded on private social media groups between fake review dealers and businesses willing to pay. Sometimes, businesses get good reviews in exchange for offering buyers rewards such as gift cards. But AI tools, popularized by OpenAI’s ChatGPT, permit people to produce reviews faster and in greater numbers, technology industry experts say. FILE – This photo illustration shows the ChatGPT logo […]
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