Writing proposals is one of the toughest parts of the thought-leadership business model. You’ve listened to your client, taken notes, and uncovered their pain points. Now you have to translate that into something clear, actionable, and persuasive—a proposal that not only offers solutions but also shows you understand them. The truth is, great proposals take time. They require a balance between human warmth and strategic precision. And for thought leaders juggling deadlines and big ideas, that can feel overwhelming. This is where AI can help. Recently, I worked on a proposal for a client—I’ll call him Bill—whose engineering firm was struggling with internal alignment and external messaging. Over the course of our conversation, Bill described a mix of challenges: team friction, unclear messaging, and pressure to deliver on big […]
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