How Marjan and Coca-Cola Own Their Holiday Seasons: A Branding Lesson for Businesses Dadang Irsyam | AI Business Behaviour Storyteller · Follow 4 min read · 1 hour ago Photo by Janesca on Unsplash When I try to think personally the iconic brands closely tied to major holidays, two names come to mind: Marjan for Indonesian Ramadhan market and Coca-Cola for Global Christmas market. However, these brands go beyond simply promoting products — they have woven themselves into the fabric of celebration. Their campaigns offer valuable lessons for business strategists seeking to attract consumers during key events and festivals. The Power of Cultural Connection Marjan and Coca-Cola have both managed to turn their products into emotional experiences during holiday seasons. For Indonesians, Ramadhan and Idul Fitri marks the end […]
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