When Creation Outpaces Responsibility: AI’s Impact on Marketing and Communications Reshaping Work · Follow 4 min read · Just now by Iskren Lilov , Head of Marketing and Comms, Ruepoint The power to create exists independently from the responsibility to manage . In an era where AI accelerates content creation and predictive insights, this phrase captures today’s challenge for communications professionals. AI’s ability to create, analyse, and distribute information at unprecedented speed has become integral to our industry with marketing and communications professionals being on the frontline of harnessing this power to improve the speed and efficiency of their job. AI is inevitable and it reshapes our roles by enabling us to produce and manage information with new efficiency. However, this power should come with the duty of establishing […]
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