U.K. Writers Decry ITV’s Plan to Use AI to Generate Show Ideas: ‘They Would Be Better Off Investing in Screenwriters Rather Than Gimmicks’

U.K. Writers Decry ITV’s Plan to Use AI to Generate Show Ideas: ‘They Would Be Better Off Investing in Screenwriters Rather Than Gimmicks’

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Courtesy of ITV Studios and Masterpiece U.K. public service broadcaster ITV has come under fire after a job advert for a “head of generative AI innovation” went viral. The advert, which was posted on LinkedIn as well as other job sites, says the role will include spearheading “AI-driven innovations in content creation for TV shows, films, and digital-first content across ITV Studios and ITVX” and implementing tools like “AI-generated ideation, character development, and enhanced production graphics.” The chosen candidate, who will be based in London, will be paid up to £95,000 ($124,000) per year with the potential for an annual bonus and “generous” vacation allowance to boot. Related Stories Images from "Smile 2" & "Terrifier 3" VIP+ ‘Terrifier 3’ Mutilating ‘Joker 2’ at Box Office Is Good for Warner […]

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