HEINEKEN, the world’s most international brewer, is leveraging generative AI to revolutionize its There’s a new ingredient in HEINEKEN’s secret formula, and it’s got more buzz than hops: generative AI. The Dutch brewing company, known for its iconic green bottles and over 300 global beer and cider brands, is tapping into the power of AI to transform its operations and stay ahead in the competitive beverage market. I recently had the pleasure of speaking with Tony Costella, Global Consumer and Market Insights Director at HEINEKEN, who shared fascinating insights into how the company is embracing generative AI. From enhancing consumer understanding to boosting innovation and streamlining internal processes, HEINEKEN’s AI strategy is proving to be a refreshing approach in the beer industry. Quenching The Thirst For Knowledge One of […]
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