Governor Newsom signs bills to protect digital likeness of performers

Governor Newsom signs bills to protect digital likeness of performers

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What you need to know : The Governor signed two bills to require the consent of actors and performers to use their digital likeness, strengthening protections for workers. SACRAMENTO – Governor Gavin Newsom signed two bills to help actors and performers protect their digital likenesses in audio and visual productions, including those who are deceased. This legislation will help ensure the responsible use of Artificial Intelligence (AI) and other digital media technologies in entertainment by giving workers more protections. A big step forward for protecting workers in the evolving AI space! @SAGAFTRA President @FranDrescher joins Gov. @GavinNewsom to celebrate two new laws ensuring performers’ legal rights when negotiating digital replicas & setting rules for recreating performers who’ve passed. pic.twitter.com/WyrqyJGvzB — California Governor (@CAgovernor) September 17, 2024 “We continue to […]

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