Effective Marketing Through AI-Driven Customer Segmentation Raphael Luxora · Follow 3 min read · Just now Effective Marketing Through AI-Driven Customer Segmentation Effective Marketing Through AI-Driven Customer Segmentation In today’s fast-paced digital landscape, businesses are continually seeking innovative ways to gain a competitive edge. One such game changer is implementing AI-driven customer segmentation for targeted marketing. This powerful strategy allows companies to analyze vast amounts of data, identify distinct customer groups, and tailor marketing efforts to meet their specific needs and preferences. Understanding Customer Segmentation Customer segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics. Traditional methods of segmentation might include demographics, geography, psychographics, and behavior. However, with […]
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