New tools to protect creators and artists

New tools to protect creators and artists

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Sep 05, 2024 – 4 minute read Our commitment to responsible AI development AI is opening up a world of possibilities, empowering creators to express themselves in innovative and exciting ways. At YouTube, we’re committed to ensuring our creators and partners thrive in this evolving landscape. This means equipping them with the tools they need to harness AI’s creative potential while maintaining control over how their likeness, including their face and voice, is represented. To achieve this, we’re developing new likeness management technology that will safeguard them and unlock new opportunities in the future. We believe AI should enhance human creativity, not replace it. We’re committed to working with our partners to ensure future advancements amplify their voices, and we’ll continue to develop guardrails to address concerns and achieve […]

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