How do people know what they want? Think about it – when something new comes out, is it a question of it being ordered on demand? Do the people say “give us a computer” and one magically appears? Okay, that’s a little over the top, maybe. But the point is that innovation takes surprising forms – forms that are often seen as arbitrary or unexplainable. Recently, I saw Michael Edwards talking about business strategy for AI: about the need to develop a hypothesis, and test it, and continue, and how product development really works, or tends to work. In his talk, he promoted a mix of internal use cases and external applications in figuring out how to use AI, discussing the value of pivoting: new products, new distribution channels, […]
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