How to Leverage Data Analytics in Marketing Campaigns: A Guide to Using Data-Driven Insights to Optimize Strategies and Improve ROI Sakshi Kumari · Follow 6 min read · Just now In today’s world, data have become the key to defining and improving marketing strategies in the shortest possible time. As organisations collect massive amounts of data from these multiple contact points, the problem is not the lack of data but how to properly leverage the data in making sound marketing decisions. That is where data analytics comes into play. Through the use of data analytics, marketers can turn data into information that can be utilised to make better decisions, reach better target audiences and hence produce a higher ROI. In this blog, I am going to explain how you […]
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