Publicis Sapient CEO Lays Out The Path To AI Transformation

Publicis Sapient CEO Lays Out The Path To AI Transformation

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Click to save this article. You’ll be asked to sign into your Forbes account. 0 Aug 12, 2024,11:51am EDT It seems like all businesses today want to make the transformation to use more technology—like generative AI functions—to improve what they do. I talked to Nigel Vaz, CEO of tech transformation consultant Publicis Sapient, about the right way to shift gears in your business. This conversation has been edited for length, continuity and clarity. It was excerpted in the Forbes CEO newsletter. What is the biggest roadblock between a business making a tech transformation plan and actually doing that tech transformation? Vaz: The first step is where you start. Even framing it as a tech transformation, in and of itself, is part of the challenge. So many businesses need to […]

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