AI and human ©SIphotography via Canva.com August 12, 2024 A new study finds that the words “artificial intelligence” in marketing cause many consumers to have a negative opinion of the product, suggesting a growing backlash and disillusionment with the technology. The study, which presented 1,000 U.S. adults with questions and descriptions, found that products and services described using AI were consistently less popular. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement . “We found emotional trust plays a critical role in how consumers perceive AI-powered products.” In the experiment, the survey respondents were found to be less likely to choose a smart television with […]
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