gorodenkoff/iStockphoto/Getty Images CNN — Even as tech giants pour billions of dollars into what they herald as humanity’s new frontier, a recent study shows that tacking the “AI” label on products may actually drive people away. A study published in the Journal of Hospitality Marketing & Management in June found that describing a product as using AI lowers a customer’s intention to buy it. Researchers sampled participants across various age groups and showed them the same products – the only difference between them: one was described as “high tech” and the other as using AI, or artificial intelligence. “We looked at vacuum cleaners, TVs, consumer services, health services,” said Dogan Gursoy, one of the study’s authors and the Taco Bell Distinguished Professor of hospitality business management at Washington State […]
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