Generative Marketing (Gen-MA) Mark Sage · Follow 10 min read · 2 hours ago Every other industry news article in 2024 has had some form of Gen-AI angle. People predicting it will revolutionise every industry or destroy every job. Others saying it’s the latest shiny toy or ridiculing the mistakes and hallucinations it makes. It’s clearly reaching the apex of the hypecycle , but Gen-AI does feel genuinely different to previous hype-bubbles like NFTs or Metaverse (or if I go back far enough VRML !) and the reason for this is that it’s genuinely useful. It’s not trying to create a new way of interacting like Metaverse or a new form of value like NFT. At its simplest, it’s simply helping. So what impact does Gen-AI hold for loyalty […]
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