FilmMagic What the long-term impact of generative AI will be on Hollywood is “hard to predict,” Netflix co-CEO Ted Sarandos said — but he took a shot at addressing it anyway. Sarandos, speaking on the streamer’s Q2 earnings interview, said, “I think that AI is going to generate a great set of creator tools, a great way for creators to tell better stories.” And, he said, the business case for generative AI isn’t to reduce costs but to improve the quality of storytelling. “There’s a lot of filmmakers and a lot producers experimenting with AI today,” he said. “They’re super excited about how useful a tool it can be. We’ve got to see how that develops before we make any meaningful predictions about what it means for anybody. But […]
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