The AI bot’s role is to provide recommendations for the brand’s audience – including things such as fashion, beauty and travel A popular UK lifestyle and fashion magazine has been criticised after it described an artificial intelligence (AI) "fashion and lifestyle editor" on its social media page as a "new member" of the team. The editor, known as "Reem", was introduced to SheerLuxe’s huge social media following – nearly half a million followers on Instagram – earlier this week. But there has been backlash from fans, with one saying the company is depriving “human journalists of a job”, and they were frustrated by what they described as unachievable “beauty standards”. In a statement, SheerLuxe said that "innovation has been central" to what the brand does but recognised that they […]
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