What to know about Trump strategist’s embrace of AI to help conservatives

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Summary

● Brad Parscale, who was instrumental in Trump’s 2016 victory, experienced public personal issues and later expressed guilt for helping Trump win after the Capitol riot.

● Parscale’s company, Campaign Nucleus, is using AI to help with customized emails, data analysis, voter identification, and social media amplification.

● Parscale began as an unknown web designer in Texas and rose to prominence in the Trump campaign, but was replaced as campaign manager after a rally disappointment.

● Campaign Nucleus and other Parscale-linked companies have been paid over $2.2 million by the Trump campaign for various services.

● Parscale envisions the use of AI to disrupt elite consultant networks in political campaigns and has joined a company backed by a wealthy GOP donor.

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