How AI Showed Up in Ads During Super Bowl This Year

How AI Showed Up in Ads During Super Bowl This Year

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ADWEEK/Midjourney Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business. Themes surrounding artificial intelligence such as AI-driven product launch or ads created with the help of gen AI, and at least one poking fun at the technology, emerged throughout the Super Bowl this year. For example, ahead of the Super Bowl, tech giants such as Microsoft released its Copilot AI ad while Google’s ad, “Javier in Frame” for its AI-powered Guided Frame feature in Pixel 8 spoke about the smartphone’s accessibility features. Elsewhere, mainstream brands like Avocados From Mexico leveraged a multimodal AI tool called GuacAImole that uses text and image recognition and generation to create guacamole recipes. […]

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