Strathmore University Business School (SBS) Marketing Roundtable On Marketing In The AI-Tech Worl...

Strathmore University Business School (SBS) Marketing Roundtable On Marketing In The AI-Tech Worl…

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Summary

This was a panel discussion on November 16th 2023 titled ‘Emerging Technologies: What’s On The Horizon of Marketing’ as part of the Strathmore University Business School’s Marketing Roundtable. The panel had Moses Kemibaro, Founder & CEO of Dotsavvy, and Anthony Wesonga, Founder & CEO of Cadabra Creative. The forum was organized by Strathmore University students to promote cross-industry engagement in marketing and to give students insights into the industry prior to joining the workforce. The panel discussed the impact of AI on marketing, the need for marketers to understand and use technology, data privacy and consent, and the evolving role of modern marketers in creating personalized campaigns. Moses also talked about the shift to digital-first consumer behavior and the importance of leveraging platforms like TikTok to meet consumers where they are. He emphasized the need for brands to rethink their strategies in light of these changes.

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