Can AI make brainstorming less mind-numbing?

Can AI make brainstorming less mind-numbing?

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© FT montage/Unsplash We have all been there: a company-wide brainstorm, a high-level “ideation” session, a — lord help us — “strategy jam”. Tables of 10, a flock of flip-charts and a pile of Post-it notes on which an over-caffeinated moderator invites us to scribble our priorities for the coming year. A week later, a fat attachment circulates by email, only to sink rapidly into an inbox brimful of the day’s more urgent demands. Mercer chief executive Martine Ferland organised just such a gathering for 150 leaders of the human resources consultancy recently. But instead of sticky notes, she asked them to tap their priorities into iPads. “By the time the facilitator went onstage, we had a summary created by AI,” Ferland told me recently. The 15 tables then […]

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