The man in charge of the Grammys confronts the music industry's biggest challenge: AI

The man in charge of the Grammys confronts the music industry’s biggest challenge: AI

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This video is either unavailable or not supported in this browser Error Code: MEDIA_ERR_SRC_NOT_SUPPORTED Technical details : No compatible source was found for this media. Session ID: 2024-02-04:dfe3acf220eb4eddda34ee49 Player Element ID: bc-player The music industry is celebrating its stars Sunday night at the Grammy awards. Behind the scenes it is grappling with perhaps its biggest challenge: the perils and promise of artificial intelligence. Over the past few years, AI has been used to recreate covers of songs that imitate famous artists’ voices without their consent or knowledge in recreations that sound eerily realistic. The songs can then end up flooding onto streaming services and social media, misleading fans and posing a threat to the artists’ work. The man in charge of the organization that hosts the Grammys said the […]

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