#3: Team agility and AI maturity with Tommi Marsans, Verizon Business Group

#3: Team agility and AI maturity with Tommi Marsans, Verizon Business Group

9 views
1 min read

Summary

Tommi Marsans, Marketing Technology Strategist at Verizon Business Group, discusses the importance of maintaining agility in teams and leaders striving to achieve AI maturity in the B2B enterprise space. Verizon Business Group offers connectivity services to companies, and Marans leads the marketing next best action team, which leverages AI for better customer experience. He emphasizes that team building involves a common goal and trust, and leaders should be authentic and supportive to foster results. People and process are essential in marketing technology, and AI should be viewed as an assist, not the main focus. Marans suggests focusing on making people’s jobs easier and automating processes to enhance the overall experience for everyone involved. Ultimately, improving processes and operational structures can lead to successful outcomes in transformation initiatives.

source

Latest from Blog

withemes on instagram