Marketing for AI companies: Challenges and strategies. Interview with Michele Chambers

Marketing for AI companies: Challenges and strategies. Interview with Michele Chambers

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Summary

In this episode of the Nei podcast, we hear from Michele Chambers, a marketing expert and CEO of Breakthrough the Noise, a fractional CMO agency for B2B companies. Michele shares insights into the evolving landscape of AI-driven marketing, with a focus on the transformation of marketing strategies over the past decade, particularly in the context of AI and analytics. She also discusses the challenges AI startups face, nuances of marketing AI products, and successful marketing initiatives that have impacted the industry. Michele’s extensive background in high-profile companies such as IBM, Revolution Analytics, RapidMiner, Anaconda, and AWS provides valuable insights for AI companies. She also discusses the impact of open-source approaches in the field and the development of AI over time, including the role of Hadoop and Python in fostering AI techniques. Michele provides a comprehensive overview of the changing environment in AI and analytics, highlighting the potential for future advancements in AI technologies.

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