TV channels are using AI-generated presenters to read the news. The question is, will we trust them?

TV channels are using AI-generated presenters to read the news. The question is, will we trust them?

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Getty Images Journalists watch a video of Kuwait News service AI-anchor Fedha (Credit: Getty Images) A start-up is developing a news service presented by anchors created by artificial intelligence. Will it upend decades of parasocial relationships between television audiences and the people they watch on screen? The footage wouldn’t look out of place on many of the world’s news channels. For 22 minutes, a variety of polished news anchors stand in front of the camera and run down the day’s news in a video posted on social media . But none of them are real. Instead, the anchors are generated by artificial intelligence (AI). Sign up for Tech Decoded For more technology news and insights, sign up to our Tech Decoded newsletter . The twice-weekly email decodes the biggest […]

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